Sunday, August 16, 2009

The David Susskind Show: The Pope of Modern Advertising - David Ogilvy

The David Susskind Show: The Pope of Modern Advertising - David Ogilvy


"I am sometimes attacked for imposing 'rules'. Nothing could be further from the truth. I hate rules...All I do is report on how consumers react to different stimuli." (Ogilvy on Advertising, pg.8)

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Ogilvy knew that behind
many inspired advertising
campaigns there is a great
research story.




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7 comments:

Matt Stein said...

I worked at Ogilvy about ten years ago. It's neat to see the guy who started it all. I probably would have stayed if I saw this before I moved on.

-MS

Anthony said...

Great post

Anonymous said...

Classic video!

Sam Frank said...

Cool to see. I am going to Syracuse in the Fall for advertising. Thanks for the blog post Charlie.

Al said...

I think he sold his Ad Agency for almost $900 million. He's the man!

McKenna said...

An 'advertising celebrity' - it's very cool what he did.

Scott said...

that interview from the 80's?