The David Susskind Show: The Pope of Modern Advertising - David Ogilvy
"I am sometimes attacked for imposing 'rules'. Nothing could be further from the truth. I hate rules...All I do is report on how consumers react to different stimuli." (Ogilvy on Advertising, pg.8)
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(click to enlarge)
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"I am sometimes attacked for imposing 'rules'. Nothing could be further from the truth. I hate rules...All I do is report on how consumers react to different stimuli." (Ogilvy on Advertising, pg.8)
(click to enlarge)
(click to enlarge)
(click to enlarge)
(click to enlarge)Ogilvy knew that behind
many inspired advertising
campaigns there is a great
research story.
many inspired advertising
campaigns there is a great
research story.
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7 comments:
I worked at Ogilvy about ten years ago. It's neat to see the guy who started it all. I probably would have stayed if I saw this before I moved on.
-MS
Great post
Classic video!
Cool to see. I am going to Syracuse in the Fall for advertising. Thanks for the blog post Charlie.
I think he sold his Ad Agency for almost $900 million. He's the man!
An 'advertising celebrity' - it's very cool what he did.
that interview from the 80's?
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